Ross Stores Signals Possible Price Increases Due to Tariffs, Follows Competitor Moves

Ross Stores Signals Possible Price Increases Due To Tariffs, Follows Competitor Moves

Ross Stores, the place where shoppers score brand-name steals for less, says it’s feeling the squeeze from U.S. tariffs, especially with a big chunk of its goods coming straight from China. That’s right—those cute Steve Madden heels or that Nike hoodie might cost Ross more to stock. And when costs go up… well, you know what might follow.

Still, the company is playing it cool. No sudden sticker shock in the aisles just yet. “We’re not leading the charge,” Ross hinted, according to Home Textiles Today. Translation? They’re not hiking prices unless other retailers go first. Classic follower move—like waiting to see if everyone else is jumping in the pool before you cannonball.

But behind that chill exterior, things are getting serious. Ross just pulled its full-year forecast for 2025, citing too much uncertainty from tariffs and inflation. That’s a rare move and signals just how much turbulence they’re facing. Per Reuters, the retailer is watching how things play out before making any bold moves.

To keep its edge, Ross wants to hold onto its price reputation—ya know, that thrill of getting Calvin Klein for the cost of a takeout meal. They’re aiming to stay under the pricing “umbrella” of big-box stores like Target or Macy’s, meaning they’ll still be cheaper (or at least feel like it).

If you’re a die-hard Ross treasure hunter, you’re probably safe for now. Just don’t be surprised if that $9.99 throw pillow creeps up to $11.49 sometime down the line—especially if the rest of retail starts doing the same.